July 27, 2013 by Url Webb
There’s a bus stop a stone’s throw away from our office. Nothing special. It has a bench and it’s covered. There’s also some space for businesses to display a sign. A local office equipment supply shop has one up. The most noticeable bit is the “Like us on Facebook” message.
Why would I, or anyone for that matter, go out of their way to open a browser, find this company’s page on Facebook, and then, like it? It’s an office equipment supply company, not the Facebook page of a strip club.
Maybe if it’s a business that offers something really useful, like left-handed scissors (yes, go ahead and like this company), or the staff moon-light as escorts and exotic dancers. If not, then what exactly is there to like about an office equipment supply shop?
Or is it simply a matter of jumping on the social media band-wagon? Many of the so-called experts (talking heads) are quick to evangelize social media (incl. Facebook): Engage your customers! They will love you! Revenues will multiply!
Social media is not a silver bullet. Businesses, especially traditional brick-and-mortar shops, need to start with this basic premise: the customer is at the center of your universe. Once you’ve got that covered, then invest in a social media presence, but only if it makes sense. Don’t be a Lemming. Or a sheep for that matter.